This
product is purchased by basketball players who want to become a great player
like the superstar Darell Yell. The target audience takes the decision of
buying the product because of the player's testimony. However, they think that
when they buy the product they will become like Darell Yell. Thanks to the
testimony of the player this product will be sold more. This advertisement uses
famous people and startle the virtues of the product for convince of the buyer.
The advertisements send messages to the audience via writing in the ad or the photo projection. In this case the designer took the decision of use the testimony of the player Darell Yell, and a photo of him doing his amazing dunk. The focus of the camera is on him and the background is dark, so highlight the player. The advertisement has words said by the player " I can be my best with Double Dunk basketballs. Be your best".
The words and pictures in the advertisement work positively together because the picture shows the article while the words claim how good it is. However, the picture allows you to observe the product, so you can see it's qualities. The words let you analyze if what you are looking is how the advertisement is saying. The advertisement is trying to say that if you buy this basketball you must be a good player. The audience of this advertisement are the basketball players because the product is sold specially for this type of sport. Therefore, I founded this advertisement in the sport section in google.
This advertisement is effective to the audience because it is selling the principal product of this sport. The advertisements use the fact and logic well. In this case the fact is the player and the logic used by a professional to make the advertisement effective.
In conclusion, this advertisement will be effective because of its good use of the text, imagination, image, and logic.
The advertisements send messages to the audience via writing in the ad or the photo projection. In this case the designer took the decision of use the testimony of the player Darell Yell, and a photo of him doing his amazing dunk. The focus of the camera is on him and the background is dark, so highlight the player. The advertisement has words said by the player " I can be my best with Double Dunk basketballs. Be your best".
The words and pictures in the advertisement work positively together because the picture shows the article while the words claim how good it is. However, the picture allows you to observe the product, so you can see it's qualities. The words let you analyze if what you are looking is how the advertisement is saying. The advertisement is trying to say that if you buy this basketball you must be a good player. The audience of this advertisement are the basketball players because the product is sold specially for this type of sport. Therefore, I founded this advertisement in the sport section in google.
This advertisement is effective to the audience because it is selling the principal product of this sport. The advertisements use the fact and logic well. In this case the fact is the player and the logic used by a professional to make the advertisement effective.
In conclusion, this advertisement will be effective because of its good use of the text, imagination, image, and logic.
A good choice of ad, and overall this is pretty well done. I would like to see a bit more complete description of the image though (the close=up of the basketball in the foregound, the little white shape of basketball player, with same shape above with player, his position, the backboard and hoop, etc.)
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